8/14/2023 0 Comments Social media marketing trends 2022As a marketer, use social media to offer transparency into the challenges in your industry, be empathetic to clients and humanize your brand. It is time for people and organizations to be real, authentic, human and compassionate online. Social media is facing challenges as people are more skeptical of posts and “fake news” than ever before. Marketing companies can take advantage of these two generations by providing them with a more engaging format. However, this strategy is being laid to waste given the lower attention spans of Millennials and Gen-Zers. In the past, brands have used social media as a way to share posts and images. Engaging With Younger Generations Via Live Videoīrands are turning to live video as a new way to communicate with their customers. Amanda Ponzar, CHC: Creating Healthier Communitiesġ1. Companies that seek to benefit all stakeholders (their employees, customers and community), not just shareholders, tend to have employees who love the company and can amplify its story. Employees are your most trusted, authentic audience-they know you better than anyone else. Leveraging Employees As Advocates And PromotersĪ top social media trend for 2022 will be continuing to leverage employees as advocates, promoters and original content creators. Brittany White, Apple Growth Partnersġ0. Keeping a pulse on the conversation around your brand and maintaining an honest and authentic response plan will help maintain validity and accountability. More consumers are holding brands and companies accountable for customer service, products and promises they’ve made with “receipts” via social media platforms. From spotlighting community nonprofits to encouraging donations on Giving Tuesday and beyond, you’ll see an increase of charitable emphasis on social media! - Erica Mau-Schank, Vibe Creative Marketing Giving back and finding deeper meaning will become important themes in social media efforts in 2022. An Emphasis On Giving Back And Finding Deeper Meaning Marija Zivanovic-Smith, NCR CorporationĨ. Marketers should lean into this and use social media to showcase their brand’s personality and perspective. They are looking at how aligned a brand is to its purpose, mission and social issues. Consumers are sizing up more than a brand’s products in their social feeds. Something that should not go out of style is brands being human on social media. While TikTok videos aren’t heavily branded, they provide a great opportunity to humanize your brand and give talent a behind-the-scenes view of life at your company. Using next-gen social platforms such as TikTok for employer branding and recruiting will be critical for both B2C and B2B in 2022. Recruiting On Next-Gen Social PlatformsĪs Gen-Zers join the workforce, social media strategies must shift to meet audiences on their preferred platforms. Parna Sarkar-Basu, Brand and Buzz Marketing, LLC.Ħ. It’ll give consumers a virtual glimpse into what a product will look like in a physical environment as well as boost customer experience and engagement. Therefore, marketers should think about using the technologies to create social media campaigns. I expect to see AR and VR taking off in 2022, especially in the consumer market. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
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